Mobile Marketing – Why Steer Your Business’ Direction There
Businesses are always finding new ways to spruce up their marketing campaigns. After all, a product is only just as good as its marketing. Hence, it is only fair that businesses will really shift to new approaches that can generate more consumers and convert more leads in the process. Here is where mobile marketing would be of great help.
With the advent and popularity of anything mobile from cellphones to tablets, there is no doubt that there is huge potential traffic source. Considering the number of people around the globe owning these gadgets, it is no wonder that developing a campaign that could cater to these users would greatly improve business’ awareness and customer shares. It would be a good idea to re-think your current marketing campaign and see how you can cater to the mobile trend. Apart from that, here are some real facts that would definitely let you reconsider.
There are over six billion mobile phone users around the globe as released by ITU. That is more than the current number of Facebook and Twitter accounts combined. Simply imagine the number of possible consumers you could tap if your marketing campaigns shifted to a mobile scale, not to mention the numbers are growing by the day and there is no stopping for the next five years or so. There is indeed growth in mobile customers. Gartner, an IT research company, even predicts that over half current Internet users will be accessing the net using their mobile phones and handheld gadgets for the next 3 years. Imagine the marketing advantage you and your business could seize if you just develop ways to do mobile marketing.
Aside from the number of mobile users that you can potentially market, there is that great shifting trend in the mobile field, including the different innovations and new releases from different mobile giants like Apple and Samsung. There are still other companies tailing behind offering different approaches and applications to their mobile devices.
The capability to be able to create your own application and install it in different mobile devices is something to look forward to. Imagine if your business is able to create a mobile application, which could provide product updates and the like to your consumers. You will also be able to channel your business ads efficiently in there.
There is no denying that mobile marketing is the newest thing to ever hit the marketing arena, and this is something that business owners should consider and even prioritize.